KNOW - LIKE- TRUST: BRAND DEVELOPMENT FOR YOUR HOBBY-BASED BUSINESS
How your brand and your story draws people in and convince them to make that first purchase is the direct response to the KLT (Know - Like - Trust) Principle.
You have heard it at least once if not hundreds of times: “People buy from those they feel as if they know, like, and trust.” You know it is true because it is true for you. But it is also true because the data marketers collect proves the idea that the KLT Principle is the way to build a successful hobby-based business with happy and satisfied fans for customers.
You probably have a few brands at the top of your mind that you really trust over others, and you've even to paid a little more for because you trusted them so fully. It is the same with your customers. They might pay more just because it is you. Because they know you, like you, and trust you.
The know-like-trust principle comes into play every single day for every single person looking to buy anything. The brand that you create; the voice you speak with; the products you develop; the services you offer, and how you deal with all of that while putting the customer at the centre as the main character in your story goes a long way to create lifelong customers beyond the first sale.
But trust takes time. That's why the Hobby to Money: KLT - Brand Development Workbook Planner is here to help you learn about the know-like-trust principle and how it can
help guide you to creating more engaging, more effective, and more worthy products or services for your audience and customers at all stages of their buying journey.