USING PERSONALIZED MARKETING TO GROW YOUR HOBBY-BASED BUSINESS
Personalized marketing is the process you’ll use to identify your customers and differentiate your top customers from the others so that you can make special offers to them.
But personalized marketing goes further than using technology to add your customer’s name in an email automatically, and it goes further than auto-segmenting your market. It goes right into individual and one-on-one marketing using the data you collect to create products and or services as well as the marketing messages to sell these new offers to your current or prospective customers.
You’ll also increase your ability to interact with your customers one-on-one more often, using technologies both old and new in a customized way to give them what they really want within your niche.
Personalized marketing offers you a way to not only add to your bottom line but to bring yourself closer to your customers.
In order to effectively use personalized marketing in your niche, you’ll need to be willing to push up your shirt sleeves while you dig into the data and metrics available to you about the customers you currently have. Get your copy of Hobby to Money: Using Personalized Marketing to Grow Your Hobby-Based Business today, read, study, and implement the ideas you’ll learn on how to take the steps in your business necessary to reach out to your best customers with personalized and customized offers that will take them from customer to VIP fast.